Privacy Policy — Southern X Fitness

Effective Date: December 30, 2025

Southern X Fitness (“we”, “us”, “our”) takes your privacy seriously. This policy explains how we collect, use, disclose, store and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Who We Are

Business Name: Southern X Fitness
Website: https://southernxfitness.com.au
Privacy Contact:
Email: sales@southernxfitness.com.au
Postal Address: 1/108 Mitchell Road, Cardiff, NSW 2285

2. Personal Information We Collect

We collect the following categories of personal information to run our business and provide services:
a. Identity & Contact Information
 • Name
 • Email address
 • Phone number
 • Billing & shipping address
b. Technical & Usage Information
 • IP address, device type, browser data
 • Analytics data (via cookies and similar technologies)
c. Transaction Information
 • Orders, purchases, payment confirmations
 • Marketing preferences
d. Marketing Consent
 • Opt-in preferences for newsletters, SMS, emails

Personal information does not include de-identified or aggregated data.

3. How We Collect Your Information 

We collect personal information when you:
 • Create an account or make a purchase
 • Subscribe to newsletters or messages
 • Use our website (cookies & analytics)
 • Contact us directly
 • Participate in promotions and surveys

Where appropriate, we collect directly from you. We may also receive information from third-party service providers.

4. Why We Collect Your Information

We use your personal information to:
 • Process and fulfil orders
 • Deliver products and services
 • Communicate about orders and support
 • Send marketing (with consent)
 • Improve our website, products and services
 • Comply with legal and security obligations

5. Disclosure to Third Parties

We may disclose your personal information to:
 • Payment processors
 • Shipping and logistics providers
 • Analytics and marketing services
 • IT and hosting service providers

We do not sell your personal information.

6. Cross-Border Disclosure

Some third-party services we use may operate outside Australia. Where this occurs, we take steps to ensure that overseas recipients handle personal information in a manner consistent with Australian privacy standards.

7. Storage & Security

We protect personal information with reasonable safeguards, including encryption and secure servers. We retain information only as long as needed for the purposes described.

8. Cookies and Tracking

We use cookies and similar technologies to support website function and analytics. You can control cookies through your browser settings.

9. Your Rights

Under the Privacy Act and APPs, you can:
 • Request access to your personal information
 • Request correction of inaccurate, incomplete or out-of-date information
 • Withdraw consent to direct marketing

To exercise these rights, contact us at the email above.

10. Notifiable Data Breaches

If a data breach is likely to result in serious harm, we will comply with the Notifiable Data Breaches Scheme and notify affected individuals and the Office of the Australian Information Commissioner (OAIC).

11. Changes to This Policy

We may update this Privacy Policy when required. The latest version will be published on our website.

12. Contact Us

If you have any questions or privacy concerns, please contact us on:

Email: sales@southernxfitness.com.au
Postal Address: 1/108 Mitchell Road, Cardiff, NSW 2285